Hair Luxious Volumizing Shampoo bottle
Woman massaging shampoo lather into her hair in the shower
Four spheres representing the plant extracts, vitamins and amino acids in the Hair Luxious Volumizing formula
Woman with long, glossy auburn hair falling over one shoulder
Hair Luxious Volumizing Shampoo bottle resting in foam
Hair Luxious Volumizing Shampoo bottle surrounded by splashing water
Hair Luxious Volumizing Shampoo bottle with soap bubbles
Part of the Hair Luxious wash routine

Volumizing Shampoo

For gentle cleansing and airy volume
Gently cleanses without disrupting the scalp's pH balance, and adds fullness and shine. The formula is built around Hair Volume Complex, ginseng, buckthorn and white dead nettle extracts, with biotin, niacinamide and soy protein. Every one of those is listed, not folded into a blend.
£12.49 / pack £24.99 −50%
How many?
1

Free delivery on 2 packs or more

14-day right of return · secure checkout
Sulfate-free Silicone-free All hair types Peony / Blush Suede

Volumizing Shampoo

For gentle cleansing and airy volume
1M+
Products sold
10+
Years on the market
#1
Best-seller in pharmacies
0
Sulfates, silicones or parabens

Stocked in Norway's leading pharmacies
Care from the outside

What's actually doing the work

Fine or flat hair usually isn't damaged, it's weighed down. Volumizing Shampoo cleanses gently, so hair keeps its own natural body, wash after wash.

Cleanse

Gently cleanses without stripping the hair's natural oils, and without disrupting the scalp's pH balance.

Volumize

Hair Volume Complex: ginseng, buckthorn and white dead nettle extracts, with biotin, niacinamide and soy protein. Six ingredients, every one listed, adding fullness without weighing hair down.

Balance

Glycerin and panthenol help maintain moisture balance in hair and scalp, leaving hair light, soft and shiny.

Hair care

Caring for your hair

Wash-day habits, seasonal care and what actually helps.

Beautiful hair in winter Dry, static hair? Here's how to avoid it Why dry winter air leaves hair static and tangled, and what a hairdresser at Floww Frisør does about it. Hairdresser · Floww Frisør, Briskeby, Oslo5 min read Wet hair after washing Mistakes most of us make with wet hair Hair is at its most vulnerable when wet. The three mistakes most of us make, and what to do instead. 4 min read 10 steps to your dream hair 10 steps to well-cared-for hair Ten straightforward habits that make more difference to your hair than most people expect, from how you rinse it to how you sleep on it. 5 min read

What's Inside

Every ingredient,
in both bottles

1 Ginseng root extract Shampoo + Conditioner

Function

Adds fullness and volume.

INCI / Latin name

Panax Ginseng Root Extract

2 White dead-nettle extract Shampoo + Conditioner

Function

Adds fullness and volume.

INCI / Latin name

Lamium Album Flower Extract

3 Gleditsia seed extract Shampoo + Conditioner

Function

Adds fullness and volume.

INCI / Latin name

Gleditsia Australis Seed Extract

4 Biotin Shampoo + Conditioner

Function

Strengthens and nourishes each strand.

INCI / Latin name

Biotin (Vitamin B7)

5 Niacinamide Shampoo + Conditioner

Function

Strengthens and nourishes each strand.

INCI / Latin name

Niacinamide (Vitamin B3)

6 Hydrolyzed soy protein Shampoo + Conditioner

Function

Strengthens and nourishes each strand.

INCI / Latin name

Hydrolyzed Soy Protein

7 Panthenol Shampoo + Conditioner

Function

Helps maintain moisture balance in hair and scalp.

INCI / Latin name

Panthenol (Pro-Vitamin B5)

8 Glycerin Shampoo + Conditioner

Function

Helps maintain moisture balance in hair and scalp.

INCI / Latin name

Glycerin

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Caprylyl/Capryl Glucoside, Glycerin, Sodium Chloride, Panthenol, Benzyl Alcohol, Parfum (Fragrance), Butylene Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Polyquaternium-22, Sodium Benzoate, Phytantriol, Citric Acid, Potassium Sorbate, Hexyl Cinnamal, Dehydroacetic Acid, Hydrolyzed Soy Protein, Propanediol, Zinc PCA, Glucose, Ornithine HCL, Niacinamide, Arginine HCL, Panax Ginseng Root Extract, Citrulline, Glucosamine HCL, Pyridoxine HCL, Allium Cepa Bulb Extract, Biotin, Benzyl Salicylate, Alpha-Isomethyl Ionone, Gleditsia Australis Seed Extract, Lamium Album Flower Extract.

Sulfates

No SLS or SLES.

Silicones

No dimethicone or other silicones, so nothing coats or builds up on the hair shaft.

Parabens

Preserved without parabens.

Mineral oil

No mineral oil or paraffin in either formula.

Product type Shampoo
Hair type All hair types
Key complex Hair Volume Complex
Scent Peony / Blush Suede
Pairs with Hair Luxious Volumizing Conditioner
Wash-day routine

Fits the wash you already do.

No extra steps to learn — it replaces what's already in your shower.

Cleanse

Massage the shampoo into wet hair and scalp. Rinse thoroughly, and repeat if needed.

Condition

Squeeze out the excess water and work the conditioner through the lengths. Leave it for 1–2 minutes.

Rinse

Rinse thoroughly. Use as often as you wash your hair — both formulas are light enough for daily use.

Changed your mind? You have 14 days.

You have 14 days from when your first delivery arrives to return it for a full refund, no reason needed. The product must be unopened and in the condition you received it, and return shipping is on you. This right of return covers your first delivery only — see our terms of purchase for how subscription deliveries and cancellation work.

Seen in the salon
Loved by customers

What people say about the shampoo

Good to know

Questions, answered

Which hair types is it for?

Both formulas are suitable for all hair types, and are light enough to use as often as you wash your hair.
How do I use it?

Massage the shampoo into wet hair and scalp, then rinse thoroughly, and repeat if needed. Squeeze out the excess water, apply the conditioner to the lengths, leave it for one to two minutes and rinse.
Do I need to use the shampoo and conditioner together?

They are formulated as a pair, the shampoo cleanses and the conditioner seals the result in, which is why they are sold together. Each also works on its own if you prefer to pair one with something you already use.
Does it contain sulfates or silicones?

No. Both formulas cleanse with mild, sulfate-free surfactants and contain no silicones. The full INCI declaration for each bottle is listed under What's Inside.
When will I notice a difference?

Softness and shine are immediate — most people notice a difference after the first wash. Volume and strength build with consistent use; give the routine four to six weeks to see the fuller effect.
How does the subscription work?

Deliveries repeat at the interval shown at checkout, with free shipping, at the same price as a one-time purchase. Subscribing is about convenience, not a discount. There is no binding period, and we email before each delivery. To change, pause or cancel, contact customer service no later than 14 days after your billing date. The next question explains exactly how that window works.
Will this help if my hair looks flat or lacks volume?

Yes. The formula is built around ginseng root, white dead-nettle and gleditsia seed extracts, included specifically to add fullness and volume, alongside biotin and soy protein to strengthen each strand.
Will it leave my hair feeling stripped or dry?

No. Panthenol and glycerin are included specifically to help maintain moisture balance in hair and scalp, and the conditioner adds cocoa butter for extra softness and shine, so volume does not come at the cost of dryness.